Good leadership starts in the brain.
For more than ten years I have been a certified business coach to over 100 leaders and companies that take honesty and mental resilience seriously, from owner-managers to Microsoft, LEGO and Novo Nordisk. I work in English and Danish.
Business is biology too.
Every decision in your company is made by one or more brains. Usually ones under pressure.
When leaders understand what drives their own behaviour, and their people's, communication gets sharper, conflicts get shorter and decisions get better. I combine classic business development with knowledge of the brain. In practice that means something quite down to earth: honest conversations, clear goals, and tools that hold when the quarterly numbers tighten.
Three levels
Start small, or go all the way.
The talk
This is often where it starts: a talk on the brain behind behaviour, stress and decisions, delivered with energy and framed so it can be used the very next day.
Level 2The programmeMost popular
We change habits, not just the mood: 1:1 leadership coaching, workshops and concrete behavioural goals. Follow-up all the way, so the new sticks when everyday pressure returns.
Level 3The partnership
I follow you closely over time: strategy, communication, culture and the difficult conversations, with measurable behavioural change as the success criterion rather than good intentions.
Four tracks, tailored to your everyday.
1:1 leadership coaching
Confidential sparring for leaders and owner-managers: decisiveness, communication, stress management, and the hard part of being the one everyone is watching.
Business development and branding
Strategy, culture, positioning and communication that align with actual behaviour. Built on neuroscience and the MBA toolkit.
Workshops and talks
Brain chemistry, stress and decisions for leadership groups and whole organisations, from 60 minutes to full development programmes.
Neuromarketing and sales
Why customers say yes, and why they don't. Applied neuroscience across sales processes and marketing, from pitch to campaign.
What clients say.
Quoted exactly as written, in Danish, with an English translation underneath.
Hver session med George er en øjenåbnende oplevelse. Han har en utrolig evne til at integrere forståelsen af hjernens kemikalier i marketing og skabe en bedre forståelse af mig selv som menneske. Det er fascinerende, hvordan han anvender denne viden til at skabe mere engagerende og positive måde at tage svære valg på. Georges metoder er enkle, men effektive, og han formår at gøre neurovidenskaben tilgængelig for alle.Translated from DanishEvery session with George is an eye-opening experience. He has an incredible ability to integrate an understanding of the brain's chemistry into marketing, and to create a better understanding of myself as a person. It is fascinating how he applies this knowledge to create a more engaging and positive way of making difficult choices. George's methods are simple but effective, and he manages to make neuroscience accessible to everyone.
Christian HoffmannDirector Strategy & Marketing, Harren & PartnerGeorge er en ægte pioner inden for hans felt og anvendelsen af neurovidenskab i salgssammenhæng. Hans forståelse for, hvordan hjernens kemikalier som serotonin og endorfiner kan bruges til at skabe positive kundeoplevelser, er intet mindre end revolutionerende. Hans tilgang er ikke kun teoretisk; han demonstrerer, hvordan man anvender disse principper på arbejdspladsen og i dagligdagen.Translated from DanishGeorge is a true pioneer in his field and in the application of neuroscience to sales. His understanding of how brain chemicals such as serotonin and endorphins can be used to create positive customer experiences is nothing short of revolutionary. His approach is not merely theoretical; he demonstrates how to apply these principles in the workplace and in everyday life.
Cory HoffartCEO, Stylez AppDet er en sand fornøjelse at deltage i Georges kurser. Hans dybdegående kendskab til, hvordan hjernens kemikalier som cortisol og dopamin påvirker vores stress- og belønningssystemer, er utroligt anvendeligt i alle sammenhæng i livet. George formår at gøre denne viden tilgængelig og praktisk.Translated from DanishIt is a genuine pleasure to take part in George's courses. His in-depth knowledge of how brain chemicals such as cortisol and dopamine affect our stress and reward systems is remarkably useful in every area of life. George manages to make this knowledge accessible and practical.
Halla TawillSales Manager, YouSee / NuudayLet us have an honest talk about where you stand.
The first meeting is free and without obligation. Tell me what you are dealing with, and I will tell you honestly whether I can move anything, and how.
Book a meeting